Impact Stories
Vistafy
Vistafy is an AI-powered architectural visualisation platform built by architects for architects, turning sketches, draft models, and static renders into client-ready visuals and cinematic motion in minutes. It helps practices accelerate design iterations, improve client presentations and reduce traditional rendering time and costs. As Founder and Co-Director, I built the brand from the ground up, leading its market launch, growth and marketing strategy. Vitafy now has over 300 users across 50 different architectural firms - vistafy.ai
Abstract Hotel
Abstract Hotel was launched to stand apart from traditional city accommodation by positioning it as more than just a place to stay, it became a place where experiences unfold. Using the proposition “The Best Stories Happen in Hotels,” we focused on emotion, atmosphere and memorable moments rather than rooms and rates. Set in the heart of K’ Road, and home to Alla Prossima, an amazing Italian Restaurant, the campaign highlighted Abstract’s design-led spaces, boutique character, and vibrant personality, creating a distinctive brand that cut through generic hotel marketing and positioned it as one of Auckland’s most compelling boutique stays - abstracthotel.co.nz
Warkworth Ridge
Warkworth Ridge was positioned to stand apart from generic real estate advertising by redefining Warkworth as the heart of Auckland’s Artisan Region. Comprising 700 lots and surrounded by makers, artists and winemakers, the campaign leveraged this creative community to create a strong point of difference. By focusing on craftsmanship, taste and the idea that buyers could “craft” their dream home, we created a premium, aspirational brand story that cut through traditional property marketing and drove stronger engagement. The project is currently 70% sold, with 100 homes built and full sell-down expected by 2028 - warkworthridge.co.nz
The Long Bay Effect
The Long Bay Effect arises from two things: Long Bay’s exceptional natural assets - the marine reserve, regional park, coastal walks, village and arguably Auckland’s best beach PLUS Templeton Group’s full residential pipeline, from 1‑bed apartments to 4‑bed townhouses and sections for dream homes. We sold the suburb to sell the homes, which flipped the traditional real estate script cutting through the clutter. To date we have sold 45 sections, 25 townhouses and 55 apartments. Check out the website for the full story - longbay.co.nz.
Generator NZ
Generator is New Zealand’s leading flexible workspace provider and a challenger brand in the commercial office sector, offering significant advantages over traditional office space for small to medium businesses. To differentiate from competitors, we created the ‘Power Up Your Business’ campaign, using bold electrical vernacular to tell this story in a distinctive and impactful way. The campaign significantly reversed increasing vacancy rates and launched Wellington’s first Generator 20% ahead of opening leasing targets.
Goodside
Goodside is Smales Farm’s new dining precinct. The brand was developed from scratch, with a strong focus on the breadth of options available. The launch campaign entailing an influencer friendly long lunch, PR, outdoor media, social and highly targeted digital activity. Goodside is still trading strongly today - goodside.co.nz
![GOODSIDE_8OF8_2160x3840px[1].jpg](https://images.squarespace-cdn.com/content/v1/5f98971f14513e77684b14b4/1603843615111-QZJ68Z82UX7WY05OZU13/GOODSIDE_8OF8_2160x3840px%5B1%5D.jpg)
The B:HIVE
The B:HIVE is NZ’s largest and smartest co-working building. I was responsible for the launch and marketing strategy to drive the leasing, a campaign that saw level one fully leased before the building was completed, and the rest of the building fully leased 12 months ahead of schedule - 150 businesses with over 1000 employees. The B:HIVE campaign went on to be a finalist in the 2018 NZ Marketing Awards. I also developed the events and activations programme which was designed to engage and add value to the business community within.
Smales Farm
Smales Farm is rethinking what today's work environment should entail, something I found very exciting and was instrumental in bringing to fruition. I was responsible for the overall brand strategy and activation leading to the development of the ‘Next Generation Neighbourhood’ brand proposition and a calendar of events that activated Smales Farm as a brand, and a place for the enjoyment of residents and Auckland as a whole. During my tenure Smales Farm boasted a 98% occupancy rate - smalesfarm.co.nz
2degrees
2degrees arrived in NZ with a bang, promising to shake up the telco marketplace by giving all New Zealanders a smarter, simpler and fairer choice when it comes to their mobile phone options. They clearly delivered on that promise, and continue to do so today.
Sony Playstation
Sony Computer Entertainment (Playstation) was a dynamic brand that enabled the creative and strategic juices to flow. The launch of Unchartered 2 was a campaign of notable success given the complexity of execution. This real world treasure hunt utilised numerous media outlets, publications and digital assets to deliver the experience of what it was like to play Unchartered 2.
Burger King Crown Jewels
Seeing a gap in the market, we helped Burger King NZ develop their Crown Jewels range of burgers. They were flash, better than the usual burger offering at BK as they included ingredients like mango and avocado, but not too flash so as to compete with new comers to the market Burger Fuel. The range was such a success Burger King HQ in Miami adopted the range - https://bit.ly/4cIxSwY
VISA NZ
Visa launched ‘Visa GO’, its global brand proposition built around enabling people to go and do anything. My role was to localise the campaign for a New Zealand audience, bringing the idea to life through targeted digital marketing and brand activations. The Pompeii baggage carousel activation at Wellington Airport went on to win a Bronze Lion at the Cannes International Advertising Festival.
